We started using AI because we were frustrated customers ourselves.
We were tired of off-the-shelf SaaS that fit 80% — and the remaining 20%, billed as "a custom module", cost more than the entire license. We were angry every time an integrator sent a change request for €8,000 and three months of waiting, when in business three months don't exist. We were furious when, after three years, we realized the code we'd been paying for had never been ours.
When we started solving these things ourselves with AI tools, we figured out two things. First: it was fast. Second: we owned it. By the third week, the first client showed up with the same problem. By the sixth month, we'd stopped working only for ourselves.